Recruiters run keyword searches all day. Profiles built for those searches get calls without applying. Here is the 90 minute rebuild.
Think like the person searching
Recruiters do not browse; they query: a title, a few skills, a location radius. Your profile either contains those words in the fields the search engine weighs, headline, current title, skills, About, or you do not exist for that search. The entire rebuild below is arranging true things about you into the shape of those queries.
The top of the profile, weaponized
Headline: not your job title alone but title plus specialties plus value, Financial Analyst | FP&A, SQL, Forecasting | Turning messy data into board ready decisions. Photo: a clear, recent headshot with a plain background; profiles with real photos receive dramatically more views. Banner: free real estate for one line about what you do. Location and industry: set precisely, since both are search filters. Then the settings that do quiet work: enable Open to Work visible to recruiters only, with the exact target titles and locations you want to be searched into.
The middle: About and Experience
Write About in first person, four short paragraphs: who you help, your strongest proof with numbers, the skills you want to be found for, and what you are looking for. Numbers stop scrollers: managed a 2 million dollar budget, cut onboarding time 40 percent, supported 300 customers. In Experience, convert duty lists into accomplishment bullets with the same keyword discipline, and fill the Skills section to its limit with the terms from your target postings, ordered by relevance, since skills are a primary search index.
The compounding layer
Search ranking gets you found; credibility gets you messaged. Request three recommendations from managers or clients, add certifications and portfolio links, and spend ten minutes twice a week commenting substantively in your field, activity raises views, and views feed outreach. Done once and maintained monthly, this 90 minute rebuild quietly runs the best job search there is: the one where they call you.
Frequently asked questions
Should I use the open to work photo frame?
The public green banner is optional and debated; the recruiter only setting is not. Turning on recruiter visible openness with target titles is the highest leverage toggle on the platform.
How much posting is required to be found?
None for search ranking, but modest activity, thoughtful comments in your field weekly, raises profile views, which compounds with a strong profile into more outreach.
